EVENT | Recap

Drones fly above Hong Kong’s Avenue of Stars to the backdrop of the city’s dazzling skyline, celebrating Louis Vuitton’s global first Men's Pre-Fall 2024 Show. Nov 2023.

Louis Vuitton Makes History in Hong Kong

Louis Vuitton’s first-ever Men’s Pre-Fall 2024 collection was presented at Avenue of Stars in K11 Victoria Dockside with a breathtaking drone show that decorated Hong Kong’s iconic nightscape with house motifs. Men’s Creative Director Pharrell Williams illustrated the ‘LVERS’ philosophy at the heart of his practice: an ode to the core values that bind us together across the world, from Hawaii to Hong Kong and everywhere in between.

Continuing the night with revel and rave was the Louis Vuitton Afterparty co-hosted with Adrian Cheng, Founder of K11 Group, held at Rosewood Hong Kong in K11 Victoria Dockside. The event became the focus of the city, attended by an illustrious roster of prominent guests and celebrities including Chow Yun-fat, Song Joong-ki, and Felix from Stray Kids.

The Afterparty not only perfectly concluded the show, but also served as a platform for fostering connections, collaborations, and conversations between guests from all over the world. The presence of these influential personalities further solidified Louis Vuitton’s reputation as a leading force in the fashion world, and K11 Victoria Dockside as a renowned cultural-retail landmark that curates a platform celebrating the epitome of global fashion, art, and culture.