SOCIALS | Seasonal Campaign
K11 MUSEA Christmas Campaign Key Visual. 2023.
CAMPAIGN STORY
CHRISTMAS PALACE: A World of Festive Curiosities
Let wonder lead you through our palace of gilded halls filled with Christmas curiosities! This festive season, K11 MUSEA takes inspiration from the Crystal Palace, the site of the The Great Exhibition in 1851, overflowing with bubbly excitement, endless surprises, and whimsical delights from around the world.
Immerse in a kaleidoscope of colours and sensory stimuli at Thai artist Korakrit Arunanondchai’s cinematic K11 experience, Painting with History in a Room Filled With People With Funny Names 3. Stop by the world’s first YouTube Pop-up Café for festive beats paired with a snap-worthy menu. Find your one-of-a-kind gift for everyone on your list at the Christmas Village Pop-up. Bring the little ones on a magical journey at LEGOLAND® Discovery Centre. Enter an enchanted Carousel of Dreams complete with 15-metre-tall Christmas Tree with Dior, and dance along to our holiday-themed performances decking our halls.
This Christmas, K11 MUSEA wishes you magic and excitement — with endless wonder and curiosity on your journey of imagination.
INSTAGRAM — PRE-HEAT
🎄🏘️ MUSEA Christmas is Around the Corner
10 seconds of what Christmas at K11 MUSEA looks like. Look around and let the winter wonder lead you through a Christmas Palace filled with 150+ festive curiosities!
Step into the immersive sensory experience at our year-end exhibition, relish the good food and live music nights at the world’s 1st YouTube pop-up café ‘Rhythm & Brews’, shop for your wish list items at the renowned Christmas Village, and more.
Prepare for a Christmas stocked with magic and excitement at K11 MUSEA!
#K11MUSEA #K11MUSEACHRISTMAS
INSTAGRAM — LAUNCH
🎄🧑🎄 It’s a 3-in-1 Christmas
It’s the most beautiful time of the year… for shopping, watching breath-taking live performances, and taking insta-worthy photos! Join in on the Christmas fun with 3 K11 MUSEA exclusive experiences:
1️⃣ Christmas Village Market Pop-up
Supported by @chubblifehk @stellaartois, the Christmas Village features a selection of premium advent calendars, limited-edition products, and holiday sets with Victoria Harbour serving as a dazzling backdrop.
📍 6F, K11 Art & Cultural Centre, K11 MUSEA
🗓 From now on – 1 Jan 2024
🕛 12PM – 9PM | 2 – 3, 9 – 10, 16 – 17, 22 – 31 Dec 2023 & 1 Jan 2024
2️⃣ YouTube Music Night
From carols to Christmas chart-toppers, YouTube presents a series of live performances to stir up the festive spirit for every weekend and public holiday thereafter!
🗓 16 – 17, 23 – 26, 30 – 31 Dec 2023
📍 610 & Sculpture Park, 6F, K11 MUSEA
🕛 5PM – 6PM
3️⃣ Dior Christmas Tree
Take photos with a 15-metre-tall Dior Christmas tree and a fairytale carousel.
📍 G/F, Promenade, K11 MUSEA
🗓 Now – 1 Jan 2024
#K11MUSEA #K11MUSEACHRISTMAS #YOUTUBE #YOUTUBEMUSICNIGHT #DIORBEAUTY #DIORHOLIDAY #DREAMINDIOR
INSTAGRAM — GREETINGS
🤍🎄 Have a Very MUSEA Christmas
May your Christmas Palace overflow with wonder, whimsy, and pure imagination!
#K11MUSEA #K11MUSEACHRISTMAS
