I’m Cherie, a seasoned copywriter and managing editor with over 8 years of experience working at the forefront of Hong Kong’s art and culture scene. Crafting the story and becoming the voice of some of the city’s most recognised brands, I excel at effectively communicating ideas, visions, and goals to cement brand identity and inspire connection.

From short social media one-liners, editorials and detailed interviews, and drafting the communications for entire launch campaigns and more, I am always looking for the next idea to transform into an impactful story. Let’s find the words to your next big launch together.